Pricing

Choose the plan that fits your business.

Compare included features, team capacity, and location options as your business grows.

Core

$149/mo

2 instructors, 1 location

For smaller teams that need the essentials.

Includes:

Lesson scheduling
Class scheduling
Client accounts
Client portal
Packages and credits
Checkout and payments
Reports and exports

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Growth

Recommended

$249/mo

6 instructors, 1 location

For teams adding automation and control.

Adds:

Billing automation
Package renewals
Documents and e-signatures
QuickBooks sync
QR passes and check-in
Messaging campaigns
Custom staff controls

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Scale

$349/mo

10 instructors, 2 locations

For teams operating across multiple locations.

Adds:

Schedule by location
Checkout by location
Report across locations

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Custom

Flexible capacity and support

For higher-volume operations.

Adds:

Larger instructor teams
More business locations
Expanded operational capacity
Rollout planning support
Implementation support

Add-ons

Add instructor capacity, location capacity, or SMS messaging when your business needs more.

Additional instructors

$20/mo each

Add instructors on Growth or Scale as your team expands.

Additional locations

$50/mo each

Add locations on Scale when your business grows beyond two locations.

SMS messaging

$30/mo

Includes setup and 500 outbound SMS messages per month.

Processing fees

Payment and tax calculation fees are passed through with no PopCal markup.

Online card payments

2.9% + 30¢

Card reader payments

2.7% + 5¢

ACH bank payments

0.8%$5.00 cap

Sales tax calculation

50¢/paid checkout

Sales tax calculation is billed per paid checkout when enabled, including cash payments. Actual payment processing fees may vary by payment method, disputes, refunds, international cards, and processor requirements.

Compare what each plan includes.

Compare what is included with every plan, what higher tiers add, and how capacity changes as your team grows.

IncludedNot included

Capacity

Client profiles

Core: Unlimited
Growth: Unlimited
Scale: Unlimited
Custom: Unlimited

Included instructors

Non-instructor staff users are unlimited.

Core: 2
Growth: 6
Scale: 10
Custom: Custom

Maximum instructors

Core: 2
Growth: 10
Scale: 25
Custom: Custom

Additional instructor price

Core: Not available
Growth: $20/mo each
Scale: $20/mo each
Custom: Custom

Included locations

Core: 1
Growth: 1
Scale: 2
Custom: Custom

Maximum locations

Core: 1
Growth: 1
Scale: 10
Custom: Custom

Additional location price

Core: Not available
Growth: Not available
Scale: $50/mo each
Custom: Custom

Included in every plan

Lesson and class scheduling

Core: Included
Growth: Included
Scale: Included
Custom: Included

Booking policies

Core: Included
Growth: Included
Scale: Included
Custom: Included

Client accounts and contacts

Core: Included
Growth: Included
Scale: Included
Custom: Included

Client portal and registration

Core: Included
Growth: Included
Scale: Included
Custom: Included

Reminders and notifications

Email is included. SMS is available with the SMS messaging add-on.

Core: Included
Growth: Included
Scale: Included
Custom: Included

Purchases, packages, and credits

Set up lessons, classes, packages, items, and package-based credits.

Core: Included
Growth: Included
Scale: Included
Custom: Included

Checkout and payment collection

Cards, ACH bank payments, card readers, cash, and account credit.

Core: Included
Growth: Included
Scale: Included
Custom: Included

Billable activity and balances

Track unbilled activity and open account balances.

Core: Included
Growth: Included
Scale: Included
Custom: Included

Sale reversals and account credit

Refunds, credit memos, balance reductions, and reusable account credit.

Core: Included
Growth: Included
Scale: Included
Custom: Included

Sales tax calculation

Core: Included
Growth: Included
Scale: Included
Custom: Included

Reports and CSV exports

Core: Included
Growth: Included
Scale: Included
Custom: Included

Built-in staff roles

Core: Included
Growth: Included
Scale: Included
Custom: Included

Growth adds

Billing automation

Create charges and collect open balances on a schedule.

Core: Not included
Growth: Included
Scale: Included
Custom: Included

Package renewals

Core: Not included
Growth: Included
Scale: Included
Custom: Included

Documents and e-signatures

Core: Not included
Growth: Included
Scale: Included
Custom: Included

QuickBooks sync

Sync sales, payments, refunds, fees, client details, and catalog entries.

Core: Not included
Growth: Included
Scale: Included
Custom: Included

QR passes and check-in

Core: Not included
Growth: Included
Scale: Included
Custom: Included

Messaging campaigns

Email is included. SMS is available with the SMS messaging add-on.

Core: Not included
Growth: Included
Scale: Included
Custom: Included

Custom staff access controls

Customize roles and add per-staff permission overrides.

Core: Not included
Growth: Included
Scale: Included
Custom: Included

Custom profile fields

Core: Not included
Growth: Included
Scale: Included
Custom: Included

Scale adds

Location-based scheduling

Core: Not included
Growth: Not included
Scale: Included
Custom: Included

Location-based checkout

Core: Not included
Growth: Not included
Scale: Included
Custom: Included

Centralized location reporting

Core: Not included
Growth: Not included
Scale: Included
Custom: Included

Custom adds

Larger instructor teams

Core: Not included
Growth: Not included
Scale: Not included
Custom: Included

More business locations

Core: Not included
Growth: Not included
Scale: Not included
Custom: Included

Expanded operational capacity

Core: Not included
Growth: Not included
Scale: Not included
Custom: Included

Rollout planning support

Core: Not included
Growth: Not included
Scale: Not included
Custom: Included

Implementation support

Core: Not included
Growth: Not included
Scale: Not included
Custom: Included

Comparison of PopCal plan capacity, included features, automation, operations, and pricing by plan.
Feature	Core $149/mo	Growth $249/mo	Scale $349/mo	Custom Contact us
Capacity
Client profiles	Unlimited	Unlimited	Unlimited	Unlimited
Included instructorsNon-instructor staff users are unlimited.	2	6	10	Custom
Maximum instructors	2	10	25	Custom
Additional instructor price	Not available	$20/mo each	$20/mo each	Custom
Included locations	1	1	2	Custom
Maximum locations	1	1	10	Custom
Additional location price	Not available	Not available	$50/mo each	Custom
Included in every plan
Lesson and class scheduling	Included	Included	Included	Included
Booking policies	Included	Included	Included	Included
Client accounts and contacts	Included	Included	Included	Included
Client portal and registration	Included	Included	Included	Included
Reminders and notificationsEmail is included. SMS is available with the SMS messaging add-on.	Included	Included	Included	Included
Purchases, packages, and creditsSet up lessons, classes, packages, items, and package-based credits.	Included	Included	Included	Included
Checkout and payment collectionCards, ACH bank payments, card readers, cash, and account credit.	Included	Included	Included	Included
Billable activity and balancesTrack unbilled activity and open account balances.	Included	Included	Included	Included
Sale reversals and account creditRefunds, credit memos, balance reductions, and reusable account credit.	Included	Included	Included	Included
Sales tax calculation	Included	Included	Included	Included
Reports and CSV exports	Included	Included	Included	Included
Built-in staff roles	Included	Included	Included	Included
Growth adds
Billing automationCreate charges and collect open balances on a schedule.	Not included	Included	Included	Included
Package renewals	Not included	Included	Included	Included
Documents and e-signatures	Not included	Included	Included	Included
QuickBooks syncSync sales, payments, refunds, fees, client details, and catalog entries.	Not included	Included	Included	Included
QR passes and check-in	Not included	Included	Included	Included
Messaging campaignsEmail is included. SMS is available with the SMS messaging add-on.	Not included	Included	Included	Included
Custom staff access controlsCustomize roles and add per-staff permission overrides.	Not included	Included	Included	Included
Custom profile fields	Not included	Included	Included	Included
Scale adds
Location-based scheduling	Not included	Not included	Included	Included
Location-based checkout	Not included	Not included	Included	Included
Centralized location reporting	Not included	Not included	Included	Included
Custom adds
Larger instructor teams	Not included	Not included	Not included	Included
More business locations	Not included	Not included	Not included	Included
Expanded operational capacity	Not included	Not included	Not included	Included
Rollout planning support	Not included	Not included	Not included	Included
Implementation support	Not included	Not included	Not included	Included

Start your trial without payment.

Request a trial when you’re ready, or book a walkthrough for a guided look at PopCal.

Request a trial Book a walkthrough

Pricing details.

Which plan should I start with?

Core is a good starting point for smaller teams that need scheduling, client accounts, checkout, payments, and reporting. Choose Growth if you want billing automation, package renewals, QuickBooks sync, documents, check-in, campaigns, or staff controls. Choose Scale if you need multiple locations or a larger instructor team.

Do I need to pay before getting started?

No. Trial access does not require payment information. Payment details are only needed if you continue after the trial.

Can I change plans later?

Yes. Start with the plan and add-ons that fit now, then adjust them as your team grows.

Can I add more instructors or locations?

Yes. Growth and Scale support additional instructors for $20/month each, up to each plan’s instructor limit. Scale also supports additional locations for $50/month each, up to the Scale location limit.

How does SMS messaging work?

The SMS add-on is $30/month and includes setup, carrier registration, a dedicated phone number, and 500 outbound SMS segments per month for reminders, notifications, and SMS-enabled campaigns. Longer messages may use more than one segment. Usage above the included 500 segments is billed in 100-segment blocks at $5 per block.

How does payment processing work?

When your business accepts card or bank-account payments through PopCal, processor fees are deducted from the payments you receive. PopCal does not add a markup.

How is sales tax calculation billed?

Sales tax calculation is $0.50 per paid checkout, including cash payments. Each paid checkout includes 10 checkout starts for that month. For example, 20 paid checkouts include 200 checkout starts. Extra starts are billed at $0.05 each when checkouts are started but abandoned before payment.